Privacy Policy

Who We Are

Alpine Sport Therapy Centre (“Alpine,” “we,” “us,” or “our”) is a physiotherapy clinic in Calgary, Alberta. We also provide athletic therapy, massage therapy, acupuncture, fascial counterstrain, vestibular therapy, concussion therapy, and motor vehicle accident (MVA) rehabilitation from our clinic at 168N, 8500 MacLeod Trail SE, Calgary, AB T2H 2N1.

This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit alpinetherapy.ca (the “Website”), contact our clinic, or book an appointment online. By using the Website, you agree to the practices described here.

What This Policy Covers

This policy applies to information collected through our Website, online booking links, email, and phone enquiries.

If you become a patient, your health records are also protected by Alberta’s Health Information Act (HIA) and the standards of our regulated health professionals. This policy does not replace those obligations.

Information We Collect

The information we collect depends on how you use the Website and our services:

• Contact details: your name, email address, and phone number when you call, email, or book.
• Booking details: your preferred practitioner, appointment date and time, and any notes you add when booking online.
• Insurance details: your insurer and policy information, so we can arrange direct billing where available.
• Health information you choose to share: for example, the reason for your visit or details of an injury.
• Technical information: your IP address, browser type, device, pages viewed, referring website, and approximate location, collected through cookies and similar tools.
• Reviews and messages: anything you post about us on public platforms such as Google or social media.

How We Collect Your Information

We collect information in three ways:

1. Directly from you when you call us, email us, visit the clinic, or use our online booking page.
2. Automatically when you browse the Website, through cookies and analytics tools.
3. From third parties, such as your insurer or another healthcare provider, but only with your consent or where the law allows.

For your privacy, please avoid sending detailed health information by regular email. Call us at (403) 259-2000 if you need to discuss sensitive details.

How We Use Your Information

We use personal information to:

• Book, confirm, and manage your physiotherapy, massage therapy, athletic therapy, or acupuncture appointments.
• Provide safe and appropriate care.
• Bill your insurance provider directly, where you have asked us to.
• Answer your questions and respond to your messages.
• Improve our Website, services, and patient experience.
• Meet legal, regulatory, and professional record-keeping requirements.

We do not sell your personal information.

When We Share Your Information

We share personal information only when needed and only with:

• Our clinic team, including the practitioners involved in your care.
• Insurers and payers, such as extended health plans and MVA insurers, to process claims you have authorized.
• Service providers that help us run the Website, online booking, IT systems, and analytics, under appropriate safeguards.
• Regulators, courts, or authorities, when required by law.
• Other people or organizations, with your consent.

Third-Party Services on Our Website

Our Website uses trusted third-party tools. Each has its own privacy policy.

Cookies and Analytics

Cookies are small files stored on your device. We use them to keep the Website working, understand how visitors use it, and improve our content.

You can block or delete cookies in your browser settings. If you do, some features, such as online booking or the map, may not work properly.

Your Health Information

When you receive care at Alpine, we collect and use your health information to assess, treat, and bill for your care. This information is handled under Alberta’s Health Information Act and the standards of our regulatory colleges. We share it only as those rules permit.

How We Protect Your Information

We use reasonable physical, technical, and administrative safeguards to protect personal information from loss, misuse, and unauthorized access. No online system is completely secure, so we cannot guarantee absolute security.

Some of our service providers may store or process information on servers outside Alberta or Canada.

How Long We Keep Your Information

We keep personal information only as long as needed for the purposes in this policy, or as required by law and professional record-keeping standards. Health records are kept for the period our regulators require.

Your Rights and Choices

You may ask us to:

• Give you access to the personal information we hold about you.
• Correct information that is inaccurate or incomplete.
• Stop sending you non-essential messages.
• Withdraw your consent, where the law allows.

To make a request, contact us using the details below. If you are not satisfied with our response, you may contact the Office of the Information and Privacy Commissioner of Alberta.

Children’s Privacy

Our Website is not directed at children. Care for a minor is arranged with a parent or legal guardian, who may provide information on the child’s behalf.

Links to Other Websites

Our Website links to other sites, including our online booking page and social media. We are not responsible for their privacy practices, so please review their policies.

Changes to This Privacy Policy

We may update this policy from time to time. The “Last updated” date at the top shows when it was last revised. Continued use of the Website means you accept the updated policy.

Contact Us About Privacy

If you have questions about this Privacy Policy or how we handle your information, contact Alpine Sport Therapy Centre:

• Email: info@alpinetherapy.ca
• Phone: (403) 259-2000
• Address: 168N, 8500 MacLeod Trail SE, Calgary, AB T2H 2N1
• Hours: Monday to Friday, 9 am to 7 pm; Saturday, 9 am to 2 pm